FAQ
Why does flooring thickness matter? +
When referring to engineered flooring (multi layered hardwood) the thicker the flooring usually means the more stable the product is. Also, thicker products have a much thicker wear layer on top (measured in mm). This will give you additional benefits such as being able to sand and refinish if needed as the floor ages.
Why is installation location important? +
There are different levels of moisture present in the home depending on the location. An easy rule of thumb is no solid material should be installed in a basement. No wood products go into full bathrooms (half baths with no shower are OK). Waterproof products can typically go into all areas of the home. No products should be installed outside (where there is no climate control) such as a covered patio unless they are specifically rated for that type of installation.
What is the real benefit or difference with different widths and lengths? +
The most noticeable difference is the look. If the installation location is a large space such as a living room in an open floorplan home, then larger format flooring products will typically suit this space better. Also, with wider and longer products you usually get a higher specification of flooring, which will have thicker wear layers as an example or be thicker overall — see "Why does flooring thickness matter" for more details on this.
What do you mean by hardwood being a lifetime floorcovering? +
This statement mainly applies to higher quality products such as hardwood flooring with a 2mm face thickness or greater. This material is sandable and refinishable. With this capability comes several benefits. If your style or interior design needs change down the road, you can also change the color of the flooring to suit, without having to remove all the flooring and reinstall a new floor. This saves you significant cost compared to a full replacement. Also, as you live on your floor you may pick up some wear and tear over time from foot traffic and use. You can easily recoat the flooring and bring it back to the same look as the day you installed it. This is not the case with other flooring products such as carpet, tile, or linoleum, which once worn must be replaced. There are many stories with hardwood still going strong in houses that are over 100 years old.
Adding value to your home, how? +
Much like other investments in your home that carry a high rate of return when your house is resold, for example kitchen and bath remodels, hard surface flooring has been shown to be the preferred floor covering for home buyers. If your house is similar in style and size to another one in the neighborhood being sold, but yours has hard surface flooring, all things being equal the one with the better flooring products will sell faster and for a higher price.
Why are these flooring items hypoallergenic? +
Our hard surface products don't trap allergens, pet dander, and other dust on the surface or in fibers like carpet does. So when you sweep or vacuum your floor, you're getting all the allergens removed. This helps keep allergens out of your HVAC system and other areas of the home, which improves your indoor air quality.
Easy to maintain... can you explain? +
A simple sweep or vacuum of the floor removes surface debris and dirt, then a terry cloth or microfiber mop with an approved cleaner gives it the final touch. Simple and easy.
The difference between Engineered (multilayered) and solid hardwood? +
Solid hardwood is one solid piece of wood all the way through, whereas multilayered/engineered wood is made up of cross-hatched layers. The engineered construction provides a much more stable flooring product that is usually flatter and less affected by climate changes than solid wood. Solid wood is thicker and can be sanded, which is one of its benefits — though it can only be sanded as far as the top of the tongue and groove. Some thicker engineered flooring options like 9/16" or 5/8" have thick top layers that can be sanded as well. We carry both, so you can make your preferred choice.
Does species matter and why are there different ones available? +
Species typically make a difference in two primary areas: the overall look of the floor and the overall hardness. Oak and Hickory are similar in hardness, though Hickory normally has more character and looks a bit more rustic than Oak. Birch is a cleaner-looking species that looks very similar to Maple, but is not as hard as Oak or Hickory.
Pro tip: Also consider your lifestyle — Oak and Hickory won't show light wear and tear as easily as the floor ages, while Maple or Birch will show imperfections more readily due to their more consistent graining.
What is 3Diamond Infinite Clarity? +
This is our trademarked manufacturing technology that is amazingly realistic and is available on many of our waterproof rigid core items. These products are produced to look just like wood flooring, and our trademarked technology makes them virtually indistinguishable from real wood flooring.
What is the hardwood flooring finish? +
We use a UV-cured hardwood flooring finish that contains aluminum oxide for durability, with several coats of protection applied before it's packaged in the box.
Does color matter and why? +
Color selection is your personal choice based on your design goals. In general, the lighter the color you select, the more natural character and graining you'll see in the floor, along with a bit more variation in color tone from board to board. Darker flooring will show less natural character and look more even and uniform in tone — but keep in mind darker floors will also show dust and dirt more quickly between cleanings.
What is the waterproof flooring finish? +
We have two finishes in our waterproof flooring portfolio. The newest is our 3Diamond Infinite Clarity technology, rated for both commercial and residential use. The second is our vinyl finishes, available in three levels: 12mil, 20mil, and 30mil. The higher the mil rating, the thicker the coating and the more durable the floor. A 20mil floor is more than enough for the average household; 12mil is a good option on a tighter budget, while 30mil is the most durable choice next to 3Diamond Infinite Clarity.
Is an underlayment required under the waterproof flooring? +
Yes, a 6 mil poly underlayment is required under all waterproof flooring installations. Ideally this is laid down in sections with approximately 3–4 inch overlap and taped together using duct tape.
Waterproof Rigid Vinyl Flooring
Is Rigid Core waterproof and animal friendly? +
Yes, the flooring is 100% waterproof and durable for pets.
Can Rigid Core be installed in a basement? +
Yes, our Rigid Core flooring is approved for basements.
Is your Rigid Core a vinyl or laminate? It has an AC5 rating so I assume laminate. What is the wear layer thickness? +
High Definition Rigid Core is not laminate — it's the newest version of waterproof flooring. It uses the same Stone Polymer Composite core used in rigid core waterproof flooring, but no vinyl is used on the surface, so there's no mil wear-layer on top. We use an extremely durable direct application high-definition technology that achieves the commercial AC5 wear rating, making it far superior in durability and scratch resistance compared to products with vinyl/plastic mil wear-layers on top.
Is your Rigid Core product suitable for kids? +
Yes, the flooring is 100% waterproof, several are antimicrobial, and it's suitable for kids as well as pets.
General FAQ
What types of flooring do you offer? +
Element offers a wide range of Engineered Hardwood, Solid Hardwood, Premium Waterproof Rigid Core, and Waterproof Rigid Core LVP flooring. We also offer prestained trim and mouldings to match.
My flooring and/or flooring samples look different in color from what I ordered? +
Due to the unique characteristics of wood, variation in grain and color are a common occurrence and part of the natural beauty of wood. We highly recommend moving your sample from room to room to see it in various types of natural light, since the perception of color can change dramatically depending on lighting conditions. We also recommend ordering additional samples to get a better idea of the range of variation.
What's the durability and lifespan of your flooring products? +
Our flooring is dent, scratch, fade, and warp resistant. Many of our flooring products are waterproof as well. Since flooring is a significant investment, we offer both residential and commercial warranties — warranties are product specific and listed with each product we offer.
How should I maintain and clean your flooring? +
Use and care instructions specific to your product can be found both in the box and in the Resources section of our website.
Is your flooring environmentally friendly? +
Yes! We are FloorScore and CARB2 compliant for indoor air quality and best-quality environmental practices.
What is the installation process like? +
Our product line caters to a broad range of installation capabilities, from novice DIY enthusiasts to seasoned professionals. You can find more information in the Resources section of our website.
Hardwood Flooring
Can your floors be installed over an existing hardwood floor? +
We recommend referring to the NWFA or a seasoned installer. It can be done, but there are many factors and variables that need to be considered first — the integrity of your new floor is only as good as the one it's being affixed to.
What does "prefinished" mean? Would an extra coat of stain be needed? +
Prefinished just means the color and finish have already been applied to the product you receive. "Unfinished" means no finish or color has been added — the wood is in its raw state.
Are your hardwood floors durable? +
Yes, our products are very durable. All of our hardwood products have up to 9 layers of durable urethane finish with aluminum oxide. We also use a 7-layer ply made of multilayer cross-hatch construction with a birch back layer for superior stability.
Does your hardwood flooring contain any VOCs? +
None of our products contain VOCs. They are CARB2 and FloorScore certified.
Can your flooring be sanded? +
Yes, a significant differentiator for our flooring is the premium wear layers, which are thicker and can be sanded and refinished.
Can I use a moisture resistant underlayment if you're installing on a slab? +
You can use a moisture-resistant underlayment if you're more comfortable doing so. You can also glue directly to the concrete slab if you're using an adhesive with a moisture barrier built in — many adhesives have this, just confirm the one you purchase includes it.
Can I mop your floors with water and detergent? +
We recommend using a Bona mop and cleaner designed specifically for engineered hardwood flooring. We do not recommend using detergent.