We respect your right to privacy and through this policy seek to explain, among other things, our practices regarding the collection, use, disclosure and protection of personal information. To assist you with understanding our processes, policies and practices, we have provided answers to questions that you may find most important:

WHAT PERSONAL INFORMATION DOES ELEMENT FLOORING COLLECT?

We collect personal information such as your contact information (e.g., name, phone number, e-mail address), billing/shipping information (e.g., credit card number, shipping or home address), and/or your personal preferences (e.g., product wish-lists, hobbies, likes and dislikes relating to the products we may sell). When submitting personal information on an online form, we will identify which fields are required in order to fulfill your request. Additionally, our Web server automatically collects click-stream information such as the address (or “URL”) of the website that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you have entered on our site.

WHEN DOES ELEMENT FLOORING COLLECT THE INFORMATION?

While shopping or taking advantage of services available at Element Flooring, we may ask that you provide certain information about yourself. For example, we request personal information when you set up an account online, purchase products or services, schedule delivery or installation, join a frequent buyer program, participate in a sweepstakes, promotion or survey, contact Element Flooring with a question or concern, submit a review, apply for employment with Element Flooring, or participate in other activities. In addition, when using our Sites, our servers may collect click-stream information as described above. Element Flooring may also use third-party providers of customer information to improve the accuracy of our customer database, to increase our understanding of our customers or to identify potential customers.

HOW DOES ELEMENT FLOORING USE THE INFORMATION?

We use the information you provide in order to 1) fulfill and process requests for products, services or information, 2) administer shopping or reward club accounts, 3) provide customer services, 4) administer sweepstakes or promotions, 5) offer new products and services, 6) measure and improve the effectiveness of our Sites, our marketing endeavors or our services and offers, 7) tailor our online or in-store offerings to your preferences, 8) administer surveys, 9) send marketing communications from us or third parties in which we feel you may be interested in, (10) protect against and prevent fraud and unauthorized transactions, (11) enforce agreements and legal requirements, (12) alert you about product issues, and (13) for other legally permissible purposes.